As the seasons shift, and it gets warmer and lighter (in the Northern hemisphere) it’s a great time to capitalise on the growth energy in the air and make some positive changes.

Spring is all about tending to the seeds that you planted back in the autumn as they now turn into shoots, leaves and blossom.
As we head into the second quarter of this year it is time to reflect and course correct on what might next be the most effective focus for you and your business.

Whilst every day is a fresh start, and a chance to begin again – Spring is the part of the cycle where there is newness and growth in all areas and it is our job to prune and guide that growth in a way that keeps our gardens healthy and sustainable all year long. As well as inspecting and shining light on those areas that have collected cobwebs.

It’s a great time to get some help. Some fresh eyes who can assist you in coming back to basics, and getting even clearer on what you do, for who and how.

Every day is a new beginning…

How many times have you heard that?

Many I’m sure, and yet life can often feel like a hamster wheel of ‘same sh*t, different day.’

Spring is the perfect time to break that cycle and find the spice, mojo and pizazz that got you to start your own business in the first place!

  • Each stage of business requires a fresh perspective and a new focus.
  • Each stage of business requires different skills and activities.
  • Each stage of business requires you to be a different CEO.

This means that there is a continual newness, which can be inspiring and fun, or it can feel overwhelming. Sometimes it feels overwhelming because we aren’t clear what to focus on.

So how do you know what you should be focusing on in your business right now?

Well, as a business mindset and resilience coach my first answer is always going to be that investing in working with someone who can help you see the wood for the trees will help you to know the answer to this in a very personalised way.

In each business there are just FOUR types of work.

  1. Admin
  2. Marketing
  3. Sales
  4. Delivery

Each day, or at least each week you should be spending your time on each one of these areas. What percentage of your time is spent on what, will vary dependent on where you are in your business growth and development.

Phase 1 is GRIND or START UP

This is where the business or idea is in its early stages. You are not sure what you know and what you don’t know yet. Everything is new. It might be that whole business is fresh or it might be a new project, offshoot, product or service. The focus is on trying everything to see what sticks. Working out “will it fly?” by testing and turning assumptions into facts. Its where you’ll be figuring out WHAT you so, for WHO, and HOW to deliver it. Every single time you figure a piece of the puzzle out you’ll feel elated and a sense of enormous accomplishment.

Phase 2 is HUSTLE or RAMP UP

This is where you have a business plan. You know what you do, for how, how and now its time to let people know you exist. The focus is on getting known. This phase is all about making friends and connections, and your first profit. Focus on finding peers and partnering up on joint ventures. Guest blogging. Giving your prospects samples. Gathering testimonials and social proof. This is the bit where it can start to feel HARD and ENDLESS, unless you get yourself a community. You will need those water cooler moments and people who get it to compare notes with.


This is where you suddenly feel like even if you were an octopus you still wouldn’t have enough hands to juggle all the moving parts. As your business grows and you have real life situations to deal with you need to develop your SOP’s (standard operating procedures.) The focus is on systemising and automating. Its time to develop templates and FAQ’s. Time to hire in some help and teach them how everything works so that its not all in your head and there is a foundation for everything.

 Phase 4 is FLOW or MATURITY

This is where the business finally makes a profit easily and where the focus is on you moving yourself out of the day to day. Where you have outsourced those areas that are not your zone of genius and are focused on delivery. Its time to acknowledge how far you’ve come, what you’ve achieved and start thinking about what’s next. What new product, service or project will keep you ahead of the curve, connect you to your joy and have you excited again?

As with all cycles, once you have the idea, you’re back in phase one with this new area.

I’d love to hear in the comments where you are going to be focusing for this next quarter?

Ebonie Allard is a certified Coach, creator of the Misfit to Maven Way and the Value Filter™ system, a Misfit turned Maven, an Adventurer, and author of Misfit to Maven: From ARGH to AHHH who dedicates her days to inspiring and enabling misfit freelancers, business owners, and entrepreneurs to feel less ARGH!! and more AHHH!!!

It is her mission to help you live a fully rounded, three-dimensional, successful and self-governed life where you can thrive.